It's the underlying (hidden for the most part) agenda that matters, for no matter what policies are put in place or how they are defended with empty phrases, the end result depends on the philosophy of those framing them.
The Tory philosophy is exclusivity (as opposed to one that is inclusive and considers the whole community).
Grammar schools are an example. In separating more able pupils from the rest, funding and aspirational parents (often those pushing for improvement) are also separated, so those unfortunate pupils who don't get there are left without the benefits of a better funded school.
Every Child Matters meant just that, but that is not the exclusive way which is why the phrase was marginalised in 2010.
One could extend the idea to other areas of political policy, but the welfare agenda is suffering the most from this lack of inclusivity.
'Hard working people' is the sickening catch phrase applied to taxpayers, as if only those who "do well" are hard working, but they are the ones on whom advantages are focused, not for instance the carers who work sometimes twice as hard as bank executives with ridiculous salaries.
It's a Darwinian idea: survival of the fittest and let the rest fend for themselves as best they can, and there is a certain irony in the Tories claiming to be warriors for those they have left in that position in the first place.
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